Whitearth Winterwear

Whitearth Winterwear is a by-product of Varsha Rainwear. Established since a few years, whitearth's target audience is focused towards lower to middle class audience. We needed to make the aspirational value high for a product that ranges below Rs. 1000/- online. We gave the brand a new look with new identity in street collection and packaging making it more premium and appealing.